Post by account_disabled on Feb 27, 2024 0:17:50 GMT -5
The events of recent weeks are unquestionably serious and peremptory. We are experiencing a period of high regulation of common life after days of discussions and, all in all, bad mass communication practices: from the "denial" of the COVID-19 problem to the reckless packaging of multiplatform hoaxes. For those who work in the field of communication and marketing, on and offline, the problem of problems immediately arose: what to do for the benefit of companies and all those subjects, including institutional ones, who invest online with well-defined objectives, editorial planning and active sales campaigns? Is it advisable to stop every ongoing activity, waiting for better times? The answer to this specific question is very simple: no! Let's see together why and what are the suggestions for redefining the online presence of companies during this tough but transitory phase.
Why stay active online? Closed shops, stopped Panama mobile number list tourism, stalled production: why, faced with this inevitable condition of stasis, should we remain active online? There are at least three good reasons to do so . 1) Greater presence of the public online The new measures to contain the contagion and their impact on everyone's work and private organization have led to a first, predictable effect: a greater presence of the public online . Information, entertainment and communication between and of users these days passes mainly through the internet, with the result that many more people are connected (looking for news, of course, but not only) and active on social media.
The monitoring and constant updating of the channels, therefore, can only respond to greater research from an audience that is probably numerically more relevant than in other periods of the year. 2) Coronavirus is temporary, our brand is not Ok, you might say, but once the emergency is over? Then perhaps we will return to the usual quantitative and qualitative values, but only if we have been capable of not neglecting our image and our public. The virus may end its most aggressive phase: but our brand has a longer-lasting value and we must take care of it, now as always, precisely to guarantee it the longevity that only the constancy and persistence of certain values (and their communication ) can support. 3) Protect Made in Italy and nourish its memory Among the main values of our economy is origin: Made in Italy connotes the origin of certain raw materials, the craftsmanship of some activities, the quality of certain services and the uniqueness of certain experiences.
Why stay active online? Closed shops, stopped Panama mobile number list tourism, stalled production: why, faced with this inevitable condition of stasis, should we remain active online? There are at least three good reasons to do so . 1) Greater presence of the public online The new measures to contain the contagion and their impact on everyone's work and private organization have led to a first, predictable effect: a greater presence of the public online . Information, entertainment and communication between and of users these days passes mainly through the internet, with the result that many more people are connected (looking for news, of course, but not only) and active on social media.
The monitoring and constant updating of the channels, therefore, can only respond to greater research from an audience that is probably numerically more relevant than in other periods of the year. 2) Coronavirus is temporary, our brand is not Ok, you might say, but once the emergency is over? Then perhaps we will return to the usual quantitative and qualitative values, but only if we have been capable of not neglecting our image and our public. The virus may end its most aggressive phase: but our brand has a longer-lasting value and we must take care of it, now as always, precisely to guarantee it the longevity that only the constancy and persistence of certain values (and their communication ) can support. 3) Protect Made in Italy and nourish its memory Among the main values of our economy is origin: Made in Italy connotes the origin of certain raw materials, the craftsmanship of some activities, the quality of certain services and the uniqueness of certain experiences.