Post by account_disabled on Feb 24, 2024 22:53:51 GMT -5
Celebrity collaboration can drive brand growth When you think of Nike who do you think of Were sure you have a celebrity in mind. For as long as we can remember Nike has been collaborating with an array of talent from a variety of backgrounds. Travis Scott Anna Wintour and Serena Williams are just some of the incredible celebrities whove worked with Sweden Mobile Number List the sportswear brand. Of course we cant mention Nikes celebrity collaboration without discussing their longstanding partnership with Michael Jordan. The In Michael signed his first contract with Nike a year partnership worth . million. This was an offer that couldnt be refused and one that revolutionised and celebrities. Michael debuted the shoes on the basketball court in late and they were soon banned by the NBA for not adhering to the guidelines.
But Michael kept wearing them and this caused widespread publicity reaching audiences everywhere it wasnt long before Air Jordans flew off the shelves. After years Air Jordans are still one of Nikes most sought after products with brand revenue of over billion. For Michael his association with Nike levelled up his personal brand and helped him reach billionaire status in . Taking a chance and believing in Michael no doubt helped Nike become the bigname brand it is today. Moving forward Nike have only partnered with those who show true commitment to the product to instil confidence in consumers. When done right a celebrity collaboration can help boost brand awareness reputation and increase revenue. Be alert and acknowledge social issues Nike has never been afraid to take a stand making a conscious effort to acknowledge social and political issues.
As a brand that aims to innovate and inspire every athlete Nike uses its international platform for good giving people a voice. Nike have positioned themselves as more than a sportswear brand they care about peoples struggles and want to help where they can. Previously Nike have produced campaigns that address gender and racial inequality LGBTQ rights and Black Lives Matter. A notable example is Nikes campaign with football quarterback Colin Kaepernick. Back in Colin took the knee on the pitch during the US National Anthem as a peaceful plea to bring systemic racial injustice and ethnic inequality to the forefront of American minds.
But Michael kept wearing them and this caused widespread publicity reaching audiences everywhere it wasnt long before Air Jordans flew off the shelves. After years Air Jordans are still one of Nikes most sought after products with brand revenue of over billion. For Michael his association with Nike levelled up his personal brand and helped him reach billionaire status in . Taking a chance and believing in Michael no doubt helped Nike become the bigname brand it is today. Moving forward Nike have only partnered with those who show true commitment to the product to instil confidence in consumers. When done right a celebrity collaboration can help boost brand awareness reputation and increase revenue. Be alert and acknowledge social issues Nike has never been afraid to take a stand making a conscious effort to acknowledge social and political issues.
As a brand that aims to innovate and inspire every athlete Nike uses its international platform for good giving people a voice. Nike have positioned themselves as more than a sportswear brand they care about peoples struggles and want to help where they can. Previously Nike have produced campaigns that address gender and racial inequality LGBTQ rights and Black Lives Matter. A notable example is Nikes campaign with football quarterback Colin Kaepernick. Back in Colin took the knee on the pitch during the US National Anthem as a peaceful plea to bring systemic racial injustice and ethnic inequality to the forefront of American minds.