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Post by account_disabled on Feb 14, 2024 3:02:06 GMT -5
This means that for example delayed values user values or lead values can be shared and used with other Facebook business tools. This provides greater insight into the individual steps your customer goes through . What are the advantages of the Conversion API A big advantage of the Conversion API is the even greater guarantee of user privacy . Because you can freely choose which values are transferred and which are not. This transfer no longer takes place via the browser. Conversion API can now map the entire user experience . So everything from visits to the site Libya Email List to offsite events can be tracked. This means that customers journeys can also be tracked outside of your own website . In addition browserbased tracking systems such as the Facebook Pixel are very susceptible to data loss and thus prevent a holistic and complete analysis. This is because these cookies can be disabled by ad blockers and browser crashes endanger Athe flow of data. The Conversion API is currently the most accurate and reliable method that circumvents this problem as shown in the following figure. How to implement the Conversion API If you want to set up CAPI you must have a Facebook Business Manager account and have an associated pixel on your website. If you already have a Facebook pixel on your website you should already have everything. The following explains the exact steps for implementing the Conversion API and what you need to consider. Implementation options.
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