Post by account_disabled on Dec 27, 2023 1:12:10 GMT -5
LINE Thailand officially launches LINE IDOL. A new tool for marketing communication through influencers that can reach the target and the results can be clearly measured Along with developing the potential of Online Influencers to become quality Content Creators. In the first phase, the goal is to select more than 500 influencers with the potential to join LINE IDOL this year. Reinforces LIFE Infrastructure that answers the needs of every life and combine lifestyle, business and technology perfectly for everyone.
Mr. Norasit Sitthiwetwichit Deputy C Level Executive List Chief Commercial Officer of LINE Thailand said, “The influencer marketing trend is continuously gaining strength. This has caused marketers to turn their attention to creating content through influencers who can reach different groups of customers. At the same time, the influencer group itself must create content that pleases. Including developing its own various communication channels, LINE has developed the LINE IDOL solution to provide opportunities for both influencers and various product brands to promote and be able to sell products through content in new formats that are accessible. easier for consumers There are also measurement tools that can be used to further grow your business. fully integrated on the LINE platform in one place.
LINE IDOL is an extension of the strengths of LINE Official Account, the number one communication channel for communicating with brands and consumers. Including other solutions in the LINE Ecosystem that can be used to create a community of people with common interests. or those who like to follow it in a specific way and can effectively reach the target group Because users will choose to access content through LINE IDOL themselves. It is also a platform that allows influencers to create content and present products in their own unique way. Communicate to your fans, who are the real target group. and have more engagement with that influencer than following on other platforms Also in the near future It will be able to connect to MyShop, which marketers or brands can use this channel to help close sales immediately.
Mr. Norasit Sitthiwetwichit Deputy C Level Executive List Chief Commercial Officer of LINE Thailand said, “The influencer marketing trend is continuously gaining strength. This has caused marketers to turn their attention to creating content through influencers who can reach different groups of customers. At the same time, the influencer group itself must create content that pleases. Including developing its own various communication channels, LINE has developed the LINE IDOL solution to provide opportunities for both influencers and various product brands to promote and be able to sell products through content in new formats that are accessible. easier for consumers There are also measurement tools that can be used to further grow your business. fully integrated on the LINE platform in one place.
LINE IDOL is an extension of the strengths of LINE Official Account, the number one communication channel for communicating with brands and consumers. Including other solutions in the LINE Ecosystem that can be used to create a community of people with common interests. or those who like to follow it in a specific way and can effectively reach the target group Because users will choose to access content through LINE IDOL themselves. It is also a platform that allows influencers to create content and present products in their own unique way. Communicate to your fans, who are the real target group. and have more engagement with that influencer than following on other platforms Also in the near future It will be able to connect to MyShop, which marketers or brands can use this channel to help close sales immediately.